Photo credit: Dr. Enuf

A Tri-Cities original soft drink with a cult following in northeast Tennessee, Dr. Enuf got its start as the “original energy booster” back in 1949. The idea for the lemon-lime soda came from Chicago chemist Bill Swartz, who experimented with adding B vitamins and minerals to a carbonated beverage to create a fortified tonic that tasted great and provided a healthy boost.

Enuf Is Enough

After seeing Swartz’s ad seeking someone to bottle and distribute his new drink, Tri-City Beverage’s Charles Gordon met with the chemist, and a business partnership was born.

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Within just a few months, Dr. Enuf was selling out in stores across the region – and its popularity hasn’t faded. Customers today still can’t get enough the drink, especially in the Tri-Cities region where the fortified soft drink is still produced in Johnson City and sold exclusively in the brand’s iconic green glass bottles.

To learn more or purchase Dr. Enuf merchandise, visit drenuf.com.