Strawberry Sheet Cake: The Recipe That Went Viral

January 18, 2014

By Rachel Bertone

strawberry cake recipe

Click on the photo to go to the strawberry cake recipe.

When Karen Norton of Mt. Pleasant, Tennessee, was asked if she knew that her Strawberry Sheet Cake recipe had gone viral, the baker and caterer says she was shocked to hear the news.

“I had no idea that it had become so popular,” says Norton. “I was very surprised.”

Norton’s delicious Strawberry Sheet Cake recipe became an overnight success after it was picked up by a blog called Inspired by Charm. Since it was first posted on our sister site,, it has received more than 250,000 page views, has 77 comments and has been shared 75,000 times on Pinterest alone.

Norton says it’s a very good cake, but she was surprised because it is a classic recipe, and she thought people would have heard of it by now. She adapted the recipe from one her sister had given her more than 20 years ago. In fact, many people say they were attracted to the recipe because it reminded them of strawberry cakes they had enjoyed as children.

“I think what makes a difference in my recipe is that I don’t use a boxed cake mix,” says Norton. “I developed a basic white cake base that I use instead of boxed cake mix.” She says you can also use a plain yellow cake base.

View the recipe by clicking here.

The recipe is still the most popular cake Norton serves as part of her catering menu. “I have had people ask about the recipe,” she says. “It is still my best seller.”

Norton has done variations of the popular cake including cupcakes and mini cupcakes, which are often popular at weddings or big parties. She says the only difference in the recipe for these smaller versions is the omission of whole strawberries from the icing.

“I only use the strawberry juice in the icing for the mini ones,” says Norton. “If you use whole strawberries, they break down and the icing becomes too runny to stand up on a small cake.”

She cautions that is something to remember when making a normal size cake as well. “It’s hard to write in a recipe not to use too many strawberries,” Norton says. “But the best thing to remember is to add a little, keep mixing, then you can always add more. It’s a very liquidy cake, but it won’t work if you use too many strawberries to begin with.”

Read the original story behind the recipe here.


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  1. Byron says:

    Did she post it on the Just a Pinch website?

  2. Doris G. Humphreys says:

    I would like very much to have the recipe for the Strawberry Cake that was mentioned on page 2 in the Spring 2013 issue of Tennessee Home and Farm magazine. I tried to print it but could not.

    I would appreciate it if you could e-mail the recipe to me.

    With great appreciation,

    Doris G. Humphreys

  3. Trena Crocker says:

    Please e-mail me the recipe for Karen Norton’s strawberry sheet cake. My family is a big lover of strawberries. We live in Gibson cCounty just down the road from the Humboldt Strawberry Festival. Thank you!!!

  4. Sharon Perry says:

    Can you use frozen berrys?

    • Jessy Yancey says:

      Hi Sharon,

      I think it would be fine to use frozen berries as long as they are well thawed before using. They tend to be a bit more watery, so you may have to adjust the amount of powdered sugar for the icing (see Tips & Notes box on the recipe at Hope your cake turns out well!

      Jessy Yancey
      Tennessee Home & Farm

  5. Susan Kirk says:

    I would like the recipe of the Strawberry Sheet Cake. Thank You Susan Kirk . If you could e-mail the recipe to me.

  6. Betty B Shelton says:

    Please email me the strawberry cake recipe . I have tried to print but cannot get the recipe
    Thank you so much Betty shelton

  7. Valerie Wilson says:

    The recipe for the strawberry cake sounds so yummy! I tried to print the recipe from the website and could not. Please e-mail me the recipe. Thanks so much!

  8. Bob says:

    Please e mail recipe thanks

  9. Kathy Gering says:


    I would like very much to have your recipe for Strawberry Sheet Cake, mentioned in the TN. Home & Farm magazine (spring, 2013 issue). Please e-mail it to me.
    Thanks so much. (I am a fan of strawberry cakes & breads.)

  10. ERNIE says:


    • Rachel Bertone says:

      Hi Ernie,
      We’re glad you like the recipe! The dry strawberry jello mix should be mixed in with all the other ingredients for the cake. You don’t actually make the jello first, it is just the dry powder that is incorporated. Hope this helps!

      Rachel Bertone

  11. Elizabeth lee says:

    Please send me the strawberry sheet cake fort sons high school graduation party. It’s what he has requested and his party is June 1. Thanks it looks perfect for the occasion! Thank you, Elizabeth Lee….Groves Texas

  12. Pam Wykoff says:

    I saw this on Pinterest and think the recipe was copied wrong. I thought 1 cup of oil sounded like a lot and 4 eggs seemed to be 2 too many. But I baked it as the recipe said and it was way to dense. It was very disappointing.

  13. Doris Huddle says:

    This strawberry cake is one of the best cakes I have ever eaten, my daughter made it last evening for the desert for her dinner party, needless to say it was an overwhelming success enjoyed by all guest. Who ever reads this receipt should try it….Doris Huddle

  14. Lisa Adams says:

    Please email me this delicious looking cake recipe.

  15. Lisa Smith says:

    Im making the strawberry sheet cake in cupcake form, for my niece’s birthday at her school! Well I’ll comment after the children’s verdict! Thanks for sharing your recipe!. They taste great!.

  16. Judy Wilson says:

    How and do you distribute your cookies and cakes.

    I would love to order but I don’t know how you handle that.

    Please let me know, if tou ship them.

    • Rachel Bertone says:

      Hi Judy,

      Thanks for your comment. We’re the publishers of Tennessee Home and Farm magazine, and don’t distribute any cakes or cookies. This article is actually referring to a very popular recipe we featured for Strawberry Sheet Cake. You can find the recipe and make it yourself here: Hope this helps!

      Rachel Bertone
      Tennessee Home and Farm

  17. Wanda Rowland says:

    Please send recipe for Strawberry Cake to my email address.