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Tennessee Home & Farm
tnhomeandfarm.com

Published four times a year in print with a strong yearlong online presence for the 630,000 members of the Tennessee Farm Bureau Federation, Tennessee Home & Farm celebrates the rural lifestyle through award-winning photography and unique features on home, garden, food, travel and recreation.

Tennessee Home & Farm readers are a strong affinity group – loyal Tennessee Farm Bureau members who live in or have a love for the rural lifestyle. It is interesting to note that the fastest-growing segment of Farm Bureau members actually lives in the affluent suburbs of Tennessee’s major cities.

We know what the readers of Tennessee Home & Farm want:

• Engaging stories and captivating photographs
• Rural lifestyle editorial and products
• Gardening tips and inspiration
• Cooking and recipes
• Travel and recreation opportunities

We know who the readers of Tennessee Home & Farm are:

• Family-minded: 48% are between the ages of 25 and 54
• Educated: 46% have attended college
• A mix of male and female readers: 55% female, 45% male
• Have Disposable Income: 33%report a household income of $50,000 to $100,000. (Source: Readex Research: 2006 Readership & Effectiveness Study

Effective Advertising Delivered to a Valuable Market

Target your advertising to the Tennessee Home & Farm affinity group, where readership engagement and brand loyalty create an optimum ad environment.

And with lower advertising-to-editorial ratio, Tennessee Home & Farm showcases your ad, greatly increasing response rates over mass publications with excessive advertising content.

Tennessee Home & Farm Is a Magabrand

Print, online and video – Tennessee Home & Farm is a magabrand, extending across multiple media platforms so that wherever readers go, they can build a genuine commitment to Tennessee Farm Bureau and your brand.

Tennessee Home & Farm and tnhomeandfarm.com offer a unique opportunity to reach an affinity audience. Our newest online options include video sponsorships and other 100% Share-of-Voice branding opportunities.

For more information on advertising on or in? Tennessee Home and Farm, please contact: rrobertson@jnlcom.com (800) 333-8842 ext. 227
(615) 545-2259

Bundled rates with Tennessee Connections are also available upon request.

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Who is the Tennessee Farm Bureau Federation?

Tennessee has the largest and most effective state Farm Bureau in the country with a 95 percent membership retention rate due to personalized customer service and highly valued benefits.

Who is Journal Communications?

Based in Franklin, Tenn., JCI is an award-winning custom publisher of approximately 130 magazines and 139 Web sites about communities across the country.